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Axe Products
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  1. Axe Ready Just Clean Shampoo 50ml

    Axe Ready Just Clean Travel Size Shampoo 50ml

    Axe Mini Shampoo for Normal Hair

    SKU: PP4UAX005
    Buy 1 5 10+ Quantity Required
    Pay £7.29 £6.99

Although Axe's lead product is the fragranced aerosol deodorant body spray, other formats of the brand exist. Within underarm care the following are available: deodorant aerosol body spray, deodorant stick, deodorant roll-on, anti-perspirant aerosol spray (called Axe Dry), and anti-perspirant stick (also called Axe Dry). From 1990 until 1996, geographic names for fragrances were used, such as Africa, Alaska, Java, Nevada, and Inca. From 1996 to 2002, Axe took inspiration from Calvin Klein fragrances (also owned by Unilever at that time), using the same fragrance consultant, Ann Gottlieb, to develop the scents to launch variants, such as Dimension, Apollo, Dark Temptation, Gravity, and Phoenix. In 2009, the brand launched an 8-centimeter container called the Axe Bullet. The brand has also extended into other areas such as shower gels, aftershaves, and colognes, skin care, shampoo, and hairstyling products. Razors, facial hair styling products, and shaving cream are now sold again as of late 2012 and early 2013. Most scent names usually have a shower gel to accompany them and sometimes an antiperspirant/deodorant stick. The Axe Shampoos come in three different sizes, the regular and most seen 12 fl oz size and the travel or sample size of 1.7 fl oz, 22oz bottles were introduced recently. Find Travel Size Toiletries and much more.